What Is the Difference Between SEO and SEM ?

Before We start detailed Strategies on SEO , First we need understand defference between SEO (Search Engine Optimization) and SEM (Search Engine Management)

Organic Traffic(SEO)

Organic Traffic refers to people visiting your website through Search Engine Results (Like Google).This is not a paid ad traffic.

Organic traffic is the primary channel that inbound marketing strives to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. This does not include paid search ads, but that doesn’t mean that organic traffic isn’t impacted by paid search or display advertising, either positively or negatively. In general, people trust search engines, and sayings such as “just Google it” reinforce that humans are tied to the search engine. Thus, paid search, display, or even offline campaigns can drive searches, which may increase organic traffic while those campaigns are running.

That said, we also know that organic search traffic as a whole has been negatively impacted by the layout changes Google made to search results last year, which caused some websites such as Wayfair to see 25 percent of click share on desktop and 55 percent on mobile be lost to paid search results.

To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result.Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  

Traffic data is a great way to take the temperature of your website and marketing initiatives. When you are writing and promoting blog content on a regular basis, you can use traffic data to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time.  

Paid Ad Traffic (SEM)

The advantage of paid search is that you can have your website listed on the first pages in a prominent spot on Google and other search engines. However, showing up is only part of the process. You need to create an ad that not only leads to clicks, but to sales or whatever result you're looking for. If you don't know what you're doing, it's possible to write an ad that people are drawn to and click on, however, you don't make sales. Since you pay per click, and clicks can add up quickly, you can lose money. For example, if you pay 50 cents per click and 100 people click the ad per day, that will cost you $50 for the day. If you let the ad run for the month, you'll pay $1,500 for those clicks. The point is to make sure your paid ad not only gets clicks but those clicks turn into income.